e.l.f. Power Grip Matte Primer
Gel-Based & Hydrating Face Primer · Smooths Skin & Grips Makeup · Moisturizes & Primes · Vegan & Cruelty-Free

Prepare your skin for a flawless makeup look with e.l.f. Power Grip Matte Primer — a hydrating, gel-based face primer that smooths uneven texture, locks in moisture, and creates a perfect long-wearing base. Designed to grip makeup, this innovative formula keeps foundation and concealer looking fresh and seamless all day, while mattifying excess shine and refining skin’s appearance.

Key Benefits:
● Gel-based, hydrating texture that feels weightless on the skin
● Smooths fine lines and texture for an even makeup canvas
● Enhances makeup longevity — grips foundation and concealer
● Matte finish without dryness — controls shine while hydrating
● Moisturizes and primes in one step
● Vegan, cruelty-free, & skin-friendly

Perfect for all skin types — especially combo and oily skin — this primer helps makeup stay put, feel comfortable, and look smoother throughout the day. Ideal as the first step in your routine for a professional, photo-ready finish.